Photo Credits: The White Pepper

Effortless?
Well Made?
Comfy?
Will go with more than one outfit?

These are the questions I usually ask myself whilst shopping for new threads. More often than not I convince myself that successfully answering 3 out of 4  is good enough, until I stumbled across The White Pepper (TWP) on one dreary Sunday afternoon… Let’s just say it ticked ALL the boxes!

Hailing all the way from East London, The White Pepper has become an international success with its quirky street style pieces and quintessentially British attitude. Take their leather midi skirt for instance, it’s simple, chic, uber comfy and will go with anything from a pretty blouse and Mary Janes to a bomber jacket and biker boots (that literally goes for any piece in their collection for that matter).

It’s not just the awesome clothes that pull you in either, their whole concept and design aesthetic is brilliant. From their clean and simple photo shoots (worthy of any high profile blogger or cool indie magazine) to their inspiration page which is filled with styling tips, street snaps and flat lays that will be the envy of Instagrammer’s worldwide; The White Pepper has the 411 on creating an experience for shoppers. My piece de résistance? The “Who’s wearing TWP” page of course! In short, it’s a whole section dedicated to everyday ladies wearing TWP threads (with some serious panache I might add). If you ever had stylers block (a serious disorder that can cause panic when trying to choose an enviable ensemble) a quick glance at this page will definitely get the creative juices flowing again & have you walking out in an outfit that’ll make Alexa Chung say “I’ll have what she’s having” (ok so you may not get the Chungs attention but a girl can dream right?).

Anyhoo, I don’t think I have to go any further, I’m already hooked. Time to check it out for yourselves … You know you want to.

(Visit http://www.thewhitepepper.com/ for your daily eye feast)